Meet Josefine and Rebecca: Trailblazers of Cross-Border Marketing
At Fellowmind, our strength lies in our diverse and dynamic team, which brings together unique perspectives and rich experiences. Josefine, based in Copenhagen, and Rebecca, based in Malmö, are key members of regional marketing teams, sharing their insights on how cross-border collaboration has shaped their approach and improved project outcomes.
Fellowmind in the eyes of Josefine & Rebecca
Fresh perspectives, fast solutions
Collaborating with colleagues from various countries opens doors to innovative ideas and solutions. Rebecca shares, “This diversity of thoughts has challenged me to think outside my usual scope.” Josefine agrees, emphasizing that brainstorming with international colleagues fosters mutual growth: “Even though I might come to Rebecca for inspiration, we talk and elaborate on our ideas together.”
This collaborative environment accelerates project timelines. Josefine notes, “We can make things faster together because we are more people, and each brings unique expertise.”
Tailoring strategies for local markets
One of the challenges of working across borders is recognizing that different strategies resonate with different markets. Josefine points out, “Markets vary, and we have to remember that generic content won’t engage local audiences.” This necessity for customization extends to campaigns, ensuring they cater to regional needs and account for differences in SEO practices.
Harnessing regional expertise
A notable example of effective collaboration was the recent restructuring of Fellowmind’s websites across six regions.
If we in Sweden were to update our website alone, it would take a long time. But by combining our expertise, we could enhance quality and complete the project more efficiently.
Advice for aspiring international team members
For those considering joining an international team, Rebecca advises, “Approach it with an open mind and a willingness to learn. Be patient with differences in communication styles and work processes; these differences can enhance your work.” Building strong relationships and staying curious about colleagues' perspectives are essential for success.
Josefine echoes this sentiment, urging newcomers to embrace the diverse insights that international collaboration offers.
Take the time to understand how others approach problem-solving—it will help you grow both personally and professionally.
Stronger together
Josefine and Rebecca’s experiences illustrate the remarkable benefits of cross-border collaboration. By uniting diverse perspectives and regional expertise, their team not only achieves superior results but also completes projects more efficiently. They agree global collaboration is vital for staying innovative and agile in today's fast-paced marketing landscape.
Join us at Fellowmind
If you're looking for a workplace that values resilience, collaboration, and a positive attitude, you'll find it here with us. Join us and be part of a team that is not only achieving great things but also supporting each other every step of the way.
