Why Microsoft Dynamics 365 is the best CRM choice for your marketing, sales and customer service

When businesses rely on traditional CRM systems, critical data often gets trapped in silos – slowing down your Marketing, Sales and Customer Service teams. Trying to improve processes with third-party add-ons is time consuming and costly. The customer experience suffers.

Microsoft Dynamics 365 Customer Engagement reimagines CRM as an intelligent layer embedded across your entire business. Rather than treating CRM as a task performed by a specific platform, it becomes part of every customer interaction you perform.

Whether running a sales meeting, writing a marketing email or handling a support call, your teams use AI-driven tools to consistently create winning customer experiences.   

Microsoft Customer Engagement comes with AI embedded at every level. Copilot’s large language models handle the tedious tasks, while machine-learning provides predictive insights. Your teams can prioritize what matters most: building customer relationships.

• Marketing: Build personalized journeys with AI-driven insights.
• Sales: Let AI highlight your top leads and predict the best opportunities.
• Customer Service: Empower agents with AI-driven answers and solve customer issues faster.

As Dynamics 365 Customer Engagement is part of the larger Microsoft ecosystem, your teams benefit from seamless integration with Microsoft 365 tools like Teams, Outlook, Excel and PowerPoint. Other CRMs often require third-party tools to achieve similar results.

A single common data model is used across all Dynamics 365 applications. This ensures your teams are all working from the same up-to-date information, whether it comes from Sales, Marketing, Customer Service or your ERP solutions.  

Not every business has a team of developers on hand. That’s why Dynamics 365 includes low-code tools like the Microsoft Power Platform and Power Apps. Anyone can build custom apps and workflows to tackle business challenges and address opportunities.

Dynamics 365 is designed to grow with your business. Start with the essentials, then add features, users and capabilities as you evolve. There are no costly disruptions or major reconfigurations. It’s a future-ready solution that keeps your operations running smoothly.

Security and data privacy should not be afterthoughts. With Dynamics 365 built on the Microsoft Azure framework, you have enterprise-grade protection and GDPR compliance right from the start. There’s no need for extra add-ons or costs.

The AI features in Dynamics 365 analyze communications and customer interactions to flag potential compliance risks. If sensitive data is at risk, you’ll get an alert become it becomes an issue. You can focus on business growth with complete peace of mind.